Category Archives: Uncategorized

12 Apr

Fredricks Design, Inc. Mobility Solutions

Welcome to the wild west. As automotive OEM’s continue to push the boundaries of new technology, drive systems and aesthetics in their production vehicles there is a far more exciting paradigm shift in the automotive market place; autonomous vehicles. We are tossing out the playbook on what a car is and what function it really serves. This is an unbelievable time to be a designer in the transportation space. We get to break the mold of automotive interior configurations and decide what will replace them as we drive forward into the future. We’re no longer constrained by the two front seats split with a center console and the 40/20/40 configuration of the back seat we’ve seen in the vehicles of our fathers and their fathers. The canvas is blank and it’s time to pick up the brush once again.

This paradigm shift will begin where all good design projects begin, research. Understanding how users interact and experience a completely new environment is the cornerstone of everything we will develop moving forward. This research will lead us in directions we never could have imagined even a decade ago and with advances in modern technology seemingly moving forward by the day it’s hard to say what the next decade will bring. As “car people” at the forefront of product development we are excited to walk into the unknown and redefine a crucial piece of product that really hasn’t changed much since the late 19th century. The automobile has already done so much in improving the human condition around the globe. It’s time to give back and let the automobile be what it wants to be; a seamless extension of your home, office and self.
For more in-depth insights into our work in the automotive market visit our website to review case studies on recent transportation projects we’ve had the pleasure to be a part of.

Conor Fredricks

Industrial Designer

Fredricks Design, Inc.

Fredricks Design, Inc. is a full-service design and engineering firm based in Grand Haven, Michigan. The firm specializes in working as an extension of the client studio and engineering team to identify the right problems and accelerate development of solutions from early ideation, feasibility, concept development and production of mock-ups, prototypes and show properties. Fredricks works with key Clients in the automotive interiors and seating industries, advanced rides and show action projects for themed attractions, furniture, and consumer products markets.

fredricks.com

design.fredricks.com

 

05 Apr

Fredricks Design, Inc. rides and animated props

As industrial designers and engineers, we spend our time developing products and telling their stories. The story can be focused on our research, our clients, the product, the end- users or even some outside force to drive successful product design. If we picture product development as a film, the underlying story is the script. Just like films, all the stars in Hollywood and the special effects of post production won’t fix a broken script. You can’t fake a story; it either resonates with the viewer or it doesn’t. It’s make or break. There is no market we work in where telling this story is more apparent to outsiders than rides and animated props. We get to draw inspiration from characters, comics and epic films that our end users are already familiar with. We study repetitive forms and visual brand language associated with our story and incorporate it into our design. With the goal of immersing theme park guest into a world they only thought existed on paper or the silver screen.

Conor Fredricks

Industrial Designer

Fredricks Design, Inc.

Fredricks Design, Inc. is a full-service design and engineering firm based in Grand Haven, Michigan. The firm specializes in working as an extension of the client studio and engineering team to identify the right problems and accelerate development of solutions from early ideation, feasibility, concept development and production of mock-ups, prototypes and show properties. Fredricks works with key Clients in the automotive interiors and seating industries, advanced rides and show action projects for themed attractions, furniture, and consumer products markets.

fredricks.com

design.fredricks.com

25 Jan

CES2018 Mobility ideas, concepts and future solutions…

image source: google images

Back to the future…

“The Jetsons” was a hit cartoon when I was growing up (produced by Hanna-Barbera,aired in primetime from September 23, 1962, to March 17, 1963). For a half hour every week, the show engulfed my imagination in a future world where people were enabled by robots, automation and streamlined, on demand mobility options. Rosie the maid was a robot and everything seemed so much easier for humans. The family seemed so happy, except when they were complaining about the hard work and minor inconveniences of life. Many things have changed over the years, now decades, and some things will remain the same.

This lifestyle, as it relates to mobility and the way we interact with products, is a reality in the developed countries of this world. CES showcased IoT, smart city, smart home and automotive technologies to improve our lives. That’s the idea anyway.

Read More

06 Aug

The Story of Telling Our Story

Recently, we launched our revamped Fredricks Design company website. We are very proud to have collectively designed the layout, graphics, and functionality in-house with the assistance of our great IT support guru Nate Beighley from Vortex Networking. Before this endeavor, we collaborated with our internal team and a 3rd party marketing and graphics design resource to develop our marketing materials. Our previous website was clean, beautiful, and functional but we began to realize that our story was not being told as effectively as it could be. After an assessment of our website, brochure, and other marketing materials we came to the conclusion that we needed a new direction and voice. We challenged ourselves to tell our own story and design our own graphics with the goal of succinctly communicating who we are and what we believe. Read More

03 Jun

Jim Biros marks 30 years with Fredricks Design, Inc. today!

Jim Biros, Designer

Today is a big day for our firm. We are celebrating the 30th anniversary of Jim Biros (the handsome guy on the right) with Fredricks Design!

I run the risk of writing too much about our relationship and I do not want to embarrass Jim. He is a very humble guy!

A brief look back?

Jim joined our company on June 3, 1985. We were a start-up with a few local clients in the car and furniture business. All of our work was done on manual drawing boards with pencils and velum. Jim was one of our first designers trained on digital design tools. Cell phones were not introduced until a few years after Jim joined our company! Looking back, it?s hard to believe the journey we have been on together!

Over the years, our clients and teams have consistently commented on Jim’s contribution to projects through his common sense, practical thinking and problem solving abilities. He is a calming influence in the midst of impossible deadlines and technical challenges.

We’ve not researched how many designers stay with the same company throughout their career but it has to be a really, really small number. We only know that we have been blessed to work with Jim for three decades and we look forward to rounding out our careers together!

Please join us in celebrating Jim’s big day… a world of thanks for all of our work together!

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