Recently, we launched our revamped Fredricks Design company website. We are very proud to have collectively designed the layout, graphics, and functionality in-house with the assistance of our great IT support guru Nate Beighley from Vortex Networking. Before this endeavor, we collaborated with our internal team and a 3rd party marketing and graphics design resource to develop our marketing materials. Our previous website was clean, beautiful, and functional but we began to realize that our story was not being told as effectively as it could be. After an assessment of our website, brochure, and other marketing materials we came to the conclusion that we needed a new direction and voice. We challenged ourselves to tell our own story and design our own graphics with the goal of succinctly communicating who we are and what we believe. Read More
Today is a big day for our firm. We are celebrating the 30th anniversary of Jim Biros (the handsome guy on the right) with Fredricks Design!
I run the risk of writing too much about our relationship and I do not want to embarrass Jim. He is a very humble guy!
A brief look back?
Jim joined our company on June 3, 1985. We were a start-up with a few local clients in the car and furniture business. All of our work was done on manual drawing boards with pencils and velum. Jim was one of our first designers trained on digital design tools. Cell phones were not introduced until a few years after Jim joined our company! Looking back, it?s hard to believe the journey we have been on together!
Over the years, our clients and teams have consistently commented on Jim’s contribution to projects through his common sense, practical thinking and problem solving abilities. He is a calming influence in the midst of impossible deadlines and technical challenges.
We’ve not researched how many designers stay with the same company throughout their career but it has to be a really, really small number. We only know that we have been blessed to work with Jim for three decades and we look forward to rounding out our careers together!
Please join us in celebrating Jim’s big day… a world of thanks for all of our work together!
Bongo: A Case Study in Blue Ocean Strategy
We work with clients across a broad range of activities to accelerate the development of user-focused, differentiated, smart product solutions. This case study highlights the full cycle development of low-voltage power solutions for applications in the retail environment.
we help our clients sail into blue ocean.
Several years ago we sparked on an opportunity to partner with one of our clients in the retail space. Harbor Industries is a third generation, privately held Michigan enterprise focused on the design and build of point-of-purchase displays for the retail environment.
Harbor identified product diversification as a key to their long-term success in the demanding retail industry. The company has been successful over three generations in meeting the needs of retail customers in a range of markets and product categories. Read More
This year marks the 30th anniversary of Fredricks Design, Inc. The story of our 2nd generation, family run product development business is a case study in big dreams realized through hard work, good luck, and our commitment to doing things really well.
Fredricks was founded in 1984 in a little cottage on the north bank of the Grand River in Grand Haven, Michigan. The startup was based on the shared vision of two brothers, Maury (myself) and Bruce Fredricks. We developed the framework of our vision for the new company over wine and tapas while living and working in Andalucia, Spain. I returned to Michigan in 1984 and Bruce returned stateside to join the startup the following year. Read More