Tag Archives: West Michigan product development

25 Apr

how to plan, develop and deliver a show property

source for image: Adient.com

Well, it’s now only 48 days until the doors open at Neocon 2017…yikes!

Many of our friends in the furniture business are drag racing to the deadline for installation of show properties and prototypes. Wash, rinse and repeat…it’s the same every year.

The furniture industry is not alone in their lean and compressed approach to new product development. Our work with automotive suppliers and consumer products companies is focused on the development of advanced projects, show properties, mock-ups, and prototypes. These are best- in-class companies with brilliant leadership, professional managers, gifted marketers, and fantastic creative and technical teams. Since the downturn, many of these companies have also accumulated significant stockpiles of cash. They have all the resources to do things well and we still find ourselves with tight timing, almost constant scope changes and team misalignment moving from early ideation to completion of show properties.

These are the top three reasons for this condition with a few suggestions for improved team performance and a better outcome to industry shows… Read More

30 Sep

What is Freespace?

What is Freespace?

It’s the first phase in our product development process and it’s where unmet needs are identified and product ideas begin to surface for future exploration and development. Freespace is a word we came up with to describe the wide open, exploration of unmet needs and end user problems.

This is how we briefly describe Freespace on our website:

“Using primary/secondary research and a preliminary business case, we analyze the market needs and potential with our client to identify the challenges and opportunities ahead”.

 Let’s unpack this description and dive a little deeper into how we work in early phase exploration of unmet needs… Read More

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