Tag Archives: Consumer Goods Design

28 Feb

fredricks new website launched…check it out.

www.fredricks.com

We have launched our new website. The site includes new case studies and content based on our recent work. Please check it out and send your comments.

Thanks!

-Maury and Team Fredricks

15 Mar

Fredricks Design Review 2: Augmented Reality

In our last Fredricks Design Review, we took a look at Google Cardboard, an inexpensive gateway to virtual reality. Today, we’re going to dig a little deeper into another reality bender called “augmented reality”. “But whoa, bro. Isn’t all reality augmented?” you might say. That’s a rabbit hole that neither of us have time for today so we’re going to focus on an area of technology called “augmented reality”.

Augmented reality is, very simply stated, a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data1. Got it? Think of it as a clear Read More

14 Jan

CES 2016 insights

 

Photo by John F. Martin for Delphi.

A visit to CES is like taking a trip to Europe. You have to choose where you spend your time or you run the risk of experiential overload. There is a lot to see and too little time. A high degree of patience is required for any visit to Las Vegas. There are people everywhere and dinner reservations are at a premium. These, of course, are developed world problems and I was lucky to be able to experience the show over two busy days.

CES is set up in 2.74m square feet of space housed in three different venues from the north of the Strip to the south end. There were 3800 companies exhibiting and the show attracted approximately 175k visitors from North America, Europe, Asia and many other countries. The investment in manpower, travel, marketing, show design, exhibit fabrication, setup and tear down must be an astronomical number. It’s really amazing that anyone with business credentials, a nominal fee for entry and the desire to walk miles every day can experience everything the show has to offer. Read More

29 May

Fredricks Design, Inc. 30 Years

Fredricks Design, Inc. 30 Years

Our story…

This year marks the 30th anniversary of Fredricks Design, Inc. The story of our 2nd generation, family run product development business is a case study in big dreams realized through hard work, good luck, and our commitment to doing things really well.

Fredricks was founded in 1984 in a little cottage on the north bank of the Grand River in Grand Haven, Michigan. The startup was based on the shared vision of two brothers, Maury (myself) and Bruce Fredricks. We developed the framework of our vision for the new company over wine and tapas while living and working in Andalucia, Spain. I returned to Michigan in 1984 and Bruce returned stateside to join the startup the following year. Read More

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