Tag Archives: Business Modeling

05 Jul

Fredricks Design, Inc. welcomes Rogerio Miguel back to our team!

We are excited to announce the addition of Rogerio Miguel, Design Engineer + MBA to our team effective June 30, 2017.

Rogerio worked with us from 2000-2002 before returning to Brazil. He brings deep and diverse automotive experience and advanced degrees in business, computer sciences, IT and design. He is also is a PLM solutions consultant with deep experience working with international Fortune 500 companies in North America, Brazil and Europe . The addition of Rogerio to our core team will expand our services working with key clients in product development and PLM. He will be based in our Grand Haven, Michigan studio.

This is an especially exciting announcement since we’ve built our friendship and working relationship over the past fifteen years. Please join us with an enthusiastic welcome for Rogerio, Deise and their children!

Maury Fredricks

CEO

Fredricks Design, Inc.

Fredricks Design, Inc. is a full-service design and engineering firm based in Grand Haven, Michigan. The firm specializes in working as an extension of the client studio and engineering team to identify the right problems and accelerate development of solutions from early ideation, feasibility, concept development and production of mock-ups, prototypes and show properties. Fredricks works with key Clients in the automotive interiors and seating industries, advanced rides and show action projects for themed attractions, furniture, and consumer products markets.

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29 Jun

furniture and work space insights…

City planning for the work space.

We commissioned a research and ideation project to explore the correlation between city planning and the design of work environments. The findings from this study supported our premise that any work environment is a landscape of unique environments and spaces designed to meet different types of activities and work styles. This connection is a powerful concept that can be leveraged on space planning and furniture design. Collaborative partnerships with the customer, A+D firms and product designers from diverse backgrounds will drive new thinking and dramatic improvements in the work place.

The work space continues to evolve and the next several years will be a challenging time for many furniture brands. The overall market is flat and there are simply a lot of companies competing for market share. Ongoing uncertainty in the market will require agility and responsiveness to customer demands for new thinking and solutions.

A recent day trip to Neocon in Chicago highlighted the trends that will shape the furniture market over the next several years and beyond.

Read More

01 Dec

How to construct an effective design brief.

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“We benchmark in/out of market, gather voice of the consumer (VOC) and intelligence to form a project brief that outlines goals and problem statements. Our clients sometimes provide the project brief”.

 This quote, from the Discover Phase of our product development process, highlights the importance of a thorough and detailed design brief in early phase product development.

Our work over three decades with some of the world’s best companies has been challenging, rewarding and, admittedly sometimes a bit frustrating. Looking back at our diverse work, we have learned to ask the right questions during the development of a well-constructed design brief. We offer this brief essay to share our key lessons and help improve our work with clients and suppliers. Read More

30 Sep

What is Freespace?

What is Freespace?

It’s the first phase in our product development process and it’s where unmet needs are identified and product ideas begin to surface for future exploration and development. Freespace is a word we came up with to describe the wide open, exploration of unmet needs and end user problems.

This is how we briefly describe Freespace on our website:

“Using primary/secondary research and a preliminary business case, we analyze the market needs and potential with our client to identify the challenges and opportunities ahead”.

 Let’s unpack this description and dive a little deeper into how we work in early phase exploration of unmet needs… Read More

17 Dec

We’re gonna need a bigger cab…

 

I read several papers each week. Every now and then, an article hits home and prompts reflections on the changing world and our product development business.  The Wall Street Journal article[1] “Uber snags a ride to China with Baidu” affirms fundamental business conditions and highlights several significant challenges for new technologies and emerging markets.

Uber is a technology based, mobile app solution connecting passengers with private drivers in metropolitan areas. It is an alternative to traditional taxis and other modes of public transportation. Their website describes them in this way: “Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 200 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer.” Read More

27 Oct

Bongo: A Case Study in Blue Ocean Strategy

Bongo: A Case Study in Blue Ocean Strategy

We work with clients across a broad range of activities to accelerate the development of user-focused, differentiated, smart product solutions. This case study highlights the full cycle development of low-voltage power solutions for applications in the retail environment.

we help our clients sail into blue ocean.

Several years ago we sparked on an opportunity to partner with one of our clients in the retail space. Harbor Industries is a third generation, privately held Michigan enterprise focused on the design and build of point-of-purchase displays for the retail environment.

Harbor identified product diversification as a key to their long-term success in the demanding retail industry. The company has been successful over three generations in meeting the needs of retail customers in a range of markets and product categories. Read More

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