Tag Archives: automotive design

28 Feb

fredricks new website launched…check it out.

www.fredricks.com

We have launched our new website. The site includes new case studies and content based on our recent work. Please check it out and send your comments.

Thanks!

-Maury and Team Fredricks

02 Feb

Fredricks Design Review Autoshow 2017 insights

source for images: Adient.com

Autoshow 2017 insights | Adient AI17 Demonstrator

Our first stop at the NAIAS Detroit Autoshow this year was at the Adient showroom. We were invited to tour the showroom by the Adient Studio Team based in Plymouth, Michigan. We were absolutely blown away with the demonstrator produced by Adient and their key suppliers.

In interest of full disclosure, we were the design and studio engineering resource on the 20% armrest housed in the second-row seating. Although we had seen the rest of the demonstrator in development at the build house, this was our first glimpse into the design thinking on display at Cobo Hall. Wow!

The AI17 demonstrator is a benchmark example of the advanced development of concepts by cross-discipline teams working on different continents. Adient is the leading supplier of seating to the automotive market with development centers and manufacturing facilities around the world. At a time when the cost pressures continue to increase from the OEMs, Adient remains committed to the advancement of seating with a laser focus on the end users, drivers and passengers. A little more about the AI17…

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17 Jan

CES and Auto Show 2017 automotive insights

 

Photo Jan 05, 5 18 44 PM

image source: maury fredricks @ CES 2017 BMW showroom

I’ve taken a bit of time to reflect on my experience over the past two weeks at CES and Auto Show.

The sequential timing of the shows this year was challenging. I am curious about what is going on behind the scenes with the planning teams for both shows. Will the shows be held during the first two weeks of January 2018 or will they get smart and collaborate on timing to attract more automotive attendees out to the desert? Schedules aside, it was a wonderful experience and I am energized about the future of the mobility business and the challenges ahead!

We find ourselves at unique moment in time to work on wicked problems for drivers and passengers. The trending for autonomous vehicles continues to pick up pace and it will not be long before we are able to call up a guided vehicle to make our way from point A to point B. The real work is just beginning… Read More

14 Jan

CES 2016 insights

 

Photo by John F. Martin for Delphi.

A visit to CES is like taking a trip to Europe. You have to choose where you spend your time or you run the risk of experiential overload. There is a lot to see and too little time. A high degree of patience is required for any visit to Las Vegas. There are people everywhere and dinner reservations are at a premium. These, of course, are developed world problems and I was lucky to be able to experience the show over two busy days.

CES is set up in 2.74m square feet of space housed in three different venues from the north of the Strip to the south end. There were 3800 companies exhibiting and the show attracted approximately 175k visitors from North America, Europe, Asia and many other countries. The investment in manpower, travel, marketing, show design, exhibit fabrication, setup and tear down must be an astronomical number. It’s really amazing that anyone with business credentials, a nominal fee for entry and the desire to walk miles every day can experience everything the show has to offer. Read More

31 Mar

Auto Show 2015 | a project case study

Overview

All of our clients struggle with the same challenges; they have limited internal design and engineering resources, too many projects and not enough time to complete them. They are also looking for fresh insights to develop new products that build an emotional connection with the end user. This situation is prevalent across all markets and companies.

The annual North American International Auto Show (NAIAS) is held in January in Detroit. Many of our clients begin scrambling in early fall for resources to meet tight timelines and technical challenges to prepare properties and prototypes for the show.

This brief case study follows our work with a key client from September 2014 through the installation of show properties at NAIAS in January 2015.

How we started…

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