Category Archives: Case Studies

29 Jun

furniture and work space insights…

City planning for the work space.

We commissioned a research and ideation project to explore the correlation between city planning and the design of work environments. The findings from this study supported our premise that any work environment is a landscape of unique environments and spaces designed to meet different types of activities and work styles. This connection is a powerful concept that can be leveraged on space planning and furniture design. Collaborative partnerships with the customer, A+D firms and product designers from diverse backgrounds will drive new thinking and dramatic improvements in the work place.

The work space continues to evolve and the next several years will be a challenging time for many furniture brands. The overall market is flat and there are simply a lot of companies competing for market share. Ongoing uncertainty in the market will require agility and responsiveness to customer demands for new thinking and solutions.

A recent day trip to Neocon in Chicago highlighted the trends that will shape the furniture market over the next several years and beyond.

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25 Apr

how to plan, develop and deliver a show property

source for image: Adient.com

Well, it’s now only 48 days until the doors open at Neocon 2017…yikes!

Many of our friends in the furniture business are drag racing to the deadline for installation of show properties and prototypes. Wash, rinse and repeat…it’s the same every year.

The furniture industry is not alone in their lean and compressed approach to new product development. Our work with automotive suppliers and consumer products companies is focused on the development of advanced projects, show properties, mock-ups, and prototypes. These are best- in-class companies with brilliant leadership, professional managers, gifted marketers, and fantastic creative and technical teams. Since the downturn, many of these companies have also accumulated significant stockpiles of cash. They have all the resources to do things well and we still find ourselves with tight timing, almost constant scope changes and team misalignment moving from early ideation to completion of show properties.

These are the top three reasons for this condition with a few suggestions for improved team performance and a better outcome to industry shows… Read More

28 Feb

fredricks new website launched…check it out.

www.fredricks.com

We have launched our new website. The site includes new case studies and content based on our recent work. Please check it out and send your comments.

Thanks!

-Maury and Team Fredricks

02 Feb

Fredricks Design Review Autoshow 2017 insights

source for images: Adient.com

Autoshow 2017 insights | Adient AI17 Demonstrator

Our first stop at the NAIAS Detroit Autoshow this year was at the Adient showroom. We were invited to tour the showroom by the Adient Studio Team based in Plymouth, Michigan. We were absolutely blown away with the demonstrator produced by Adient and their key suppliers.

In interest of full disclosure, we were the design and studio engineering resource on the 20% armrest housed in the second-row seating. Although we had seen the rest of the demonstrator in development at the build house, this was our first glimpse into the design thinking on display at Cobo Hall. Wow!

The AI17 demonstrator is a benchmark example of the advanced development of concepts by cross-discipline teams working on different continents. Adient is the leading supplier of seating to the automotive market with development centers and manufacturing facilities around the world. At a time when the cost pressures continue to increase from the OEMs, Adient remains committed to the advancement of seating with a laser focus on the end users, drivers and passengers. A little more about the AI17…

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17 Jan

CES and Auto Show 2017 automotive insights

 

Photo Jan 05, 5 18 44 PM

image source: maury fredricks @ CES 2017 BMW showroom

I’ve taken a bit of time to reflect on my experience over the past two weeks at CES and Auto Show.

The sequential timing of the shows this year was challenging. I am curious about what is going on behind the scenes with the planning teams for both shows. Will the shows be held during the first two weeks of January 2018 or will they get smart and collaborate on timing to attract more automotive attendees out to the desert? Schedules aside, it was a wonderful experience and I am energized about the future of the mobility business and the challenges ahead!

We find ourselves at unique moment in time to work on wicked problems for drivers and passengers. The trending for autonomous vehicles continues to pick up pace and it will not be long before we are able to call up a guided vehicle to make our way from point A to point B. The real work is just beginning… Read More

01 Dec

How to construct an effective design brief.

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“We benchmark in/out of market, gather voice of the consumer (VOC) and intelligence to form a project brief that outlines goals and problem statements. Our clients sometimes provide the project brief”.

 This quote, from the Discover Phase of our product development process, highlights the importance of a thorough and detailed design brief in early phase product development.

Our work over three decades with some of the world’s best companies has been challenging, rewarding and, admittedly sometimes a bit frustrating. Looking back at our diverse work, we have learned to ask the right questions during the development of a well-constructed design brief. We offer this brief essay to share our key lessons and help improve our work with clients and suppliers. Read More

31 Mar

Auto Show 2015 | a project case study

Overview

All of our clients struggle with the same challenges; they have limited internal design and engineering resources, too many projects and not enough time to complete them. They are also looking for fresh insights to develop new products that build an emotional connection with the end user. This situation is prevalent across all markets and companies.

The annual North American International Auto Show (NAIAS) is held in January in Detroit. Many of our clients begin scrambling in early fall for resources to meet tight timelines and technical challenges to prepare properties and prototypes for the show.

This brief case study follows our work with a key client from September 2014 through the installation of show properties at NAIAS in January 2015.

How we started…

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27 Oct

Bongo: A Case Study in Blue Ocean Strategy

Bongo: A Case Study in Blue Ocean Strategy

We work with clients across a broad range of activities to accelerate the development of user-focused, differentiated, smart product solutions. This case study highlights the full cycle development of low-voltage power solutions for applications in the retail environment.

we help our clients sail into blue ocean.

Several years ago we sparked on an opportunity to partner with one of our clients in the retail space. Harbor Industries is a third generation, privately held Michigan enterprise focused on the design and build of point-of-purchase displays for the retail environment.

Harbor identified product diversification as a key to their long-term success in the demanding retail industry. The company has been successful over three generations in meeting the needs of retail customers in a range of markets and product categories. Read More

06 May

Indiana Furniture + Fredricks Case Study

Indiana Furniture Design Case Study

Indiana Furniture: Felix

We partnered with Indiana Furniture in Q4 2012 to develop Felix, a new offering to expand their seating line.

Our case study tells the story of our collaborative development from early exploration of the problem statement, design brief development, ideation, concept development and production release.

We leveraged our complimentary capabilities to accelerate the development of a new product to raise the bar for Indiana Furniture in the seating category. Felix is the first offering in a series of seating products based on intelligent product planning and execution of our combined talents.

Please check out the case study and contact us to discuss your future product challenges. Thanks!

Click Here to download the case study.

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