All posts by Maury Fredricks

28 Feb

fredricks new website launched…check it out.

www.fredricks.com

We have launched our new website. The site includes new case studies and content based on our recent work. Please check it out and send your comments.

Thanks!

-Maury and Team Fredricks

02 Feb

Fredricks Design Review Autoshow 2017 insights

source for images: Adient.com

Autoshow 2017 insights | Adient AI17 Demonstrator

Our first stop at the NAIAS Detroit Autoshow this year was at the Adient showroom. We were invited to tour the showroom by the Adient Studio Team based in Plymouth, Michigan. We were absolutely blown away with the demonstrator produced by Adient and their key suppliers.

In interest of full disclosure, we were the design and studio engineering resource on the 20% armrest housed in the second-row seating. Although we had seen the rest of the demonstrator in development at the build house, this was our first glimpse into the design thinking on display at Cobo Hall. Wow!

The AI17 demonstrator is a benchmark example of the advanced development of concepts by cross-discipline teams working on different continents. Adient is the leading supplier of seating to the automotive market with development centers and manufacturing facilities around the world. At a time when the cost pressures continue to increase from the OEMs, Adient remains committed to the advancement of seating with a laser focus on the end users, drivers and passengers. A little more about the AI17…

Read More

17 Jan

CES and Auto Show 2017 automotive insights

 

Photo Jan 05, 5 18 44 PM

image source: maury fredricks @ CES 2017 BMW showroom

I’ve taken a bit of time to reflect on my experience over the past two weeks at CES and Auto Show.

The sequential timing of the shows this year was challenging. I am curious about what is going on behind the scenes with the planning teams for both shows. Will the shows be held during the first two weeks of January 2018 or will they get smart and collaborate on timing to attract more automotive attendees out to the desert? Schedules aside, it was a wonderful experience and I am energized about the future of the mobility business and the challenges ahead!

We find ourselves at unique moment in time to work on wicked problems for drivers and passengers. The trending for autonomous vehicles continues to pick up pace and it will not be long before we are able to call up a guided vehicle to make our way from point A to point B. The real work is just beginning… Read More

08 Jul

Conor Fredricks joins our family business!

conor_fredricks-1[2]

We have some great news to share…

Conor Fredricks has joined our family business. Conor graduated from Kendall College of Art and Design in May 2016 and was heavily recruited by design firms and corporations. We reminded him through the rigorous interview process that his name is on the door at Fredricks!

Conor completed his studies at the Kendall Campus in Grand Rapids, Michigan and Manchester, England in May 2016. He has been preparing for his new role with Fredricks since his formative years hanging around our studio. In addition to his wicked sketching abilities, he also has excellent rendering and Solidworks capabilities. Conor really likes building things and working through manufacturing challenges. We are really lucky that he decided to join us.

The addition of Conor to our core team in Grand Haven, Michigan brings us to four family members and two generations actively involved in the company. Ben Fredricks joined us in 2009 and will be key in Conor’s development working with our team.

Please join us in our celebration of this key milestone with Fredricks! A world of thanks to all of our Clients, advisors, suppliers and team members for making our success possible over the past 32+ years!

14 Jan

CES 2016 insights

 

Photo by John F. Martin for Delphi.

A visit to CES is like taking a trip to Europe. You have to choose where you spend your time or you run the risk of experiential overload. There is a lot to see and too little time. A high degree of patience is required for any visit to Las Vegas. There are people everywhere and dinner reservations are at a premium. These, of course, are developed world problems and I was lucky to be able to experience the show over two busy days.

CES is set up in 2.74m square feet of space housed in three different venues from the north of the Strip to the south end. There were 3800 companies exhibiting and the show attracted approximately 175k visitors from North America, Europe, Asia and many other countries. The investment in manpower, travel, marketing, show design, exhibit fabrication, setup and tear down must be an astronomical number. It’s really amazing that anyone with business credentials, a nominal fee for entry and the desire to walk miles every day can experience everything the show has to offer. Read More

01 Dec

How to construct an effective design brief.

discover_blog_artwork_cropresize

“We benchmark in/out of market, gather voice of the consumer (VOC) and intelligence to form a project brief that outlines goals and problem statements. Our clients sometimes provide the project brief”.

 This quote, from the Discover Phase of our product development process, highlights the importance of a thorough and detailed design brief in early phase product development.

Our work over three decades with some of the world’s best companies has been challenging, rewarding and, admittedly sometimes a bit frustrating. Looking back at our diverse work, we have learned to ask the right questions during the development of a well-constructed design brief. We offer this brief essay to share our key lessons and help improve our work with clients and suppliers. Read More

30 Nov

Ben Fredricks celebrates 6.0 years with our company!

Ben Fredricks joined our family business on November 30, 2009 and it’s been a wonderful journey, so far!

They say that height and talent skip a generation. This is entirely the case in our family. Please note that, Ben is not standing on a soapbox in the photo above.

Ben is a well rounded designer with the ability to sketch, render, model and figure out how things will work when the concepts ultimately go into production. Read More

30 Sep

What is Freespace?

What is Freespace?

It’s the first phase in our product development process and it’s where unmet needs are identified and product ideas begin to surface for future exploration and development. Freespace is a word we came up with to describe the wide open, exploration of unmet needs and end user problems.

This is how we briefly describe Freespace on our website:

“Using primary/secondary research and a preliminary business case, we analyze the market needs and potential with our client to identify the challenges and opportunities ahead”.

 Let’s unpack this description and dive a little deeper into how we work in early phase exploration of unmet needs… Read More

03 Jun

Jim Biros marks 30 years with Fredricks Design, Inc. today!

Today is a big day for our firm. We are celebrating the 30th anniversary of Jim Biros (the handsome guy on the right) with Fredricks Design!

I run the risk of writing too much about our relationship and I do not want to embarrass Jim. He is a very humble guy!

A brief look back…

Jim joined our company on June 3, 1985. We were a start-up with a few local clients in the car and furniture business. All of our work was done on manual drawing boards with pencils and velum. Jim was one of our first designers trained on digital design tools. Cell phones were not introduced until a few years after Jim joined our company! Looking back, it’s hard to believe the journey we have been on together!

Over the years, our clients and teams have consistently commented on Jim’s contribution to projects through his common sense, practical thinking and problem solving abilities. He is a calming influence in the midst of impossible deadlines and technical challenges.

We’ve not researched how many designers stay with the same company throughout their career but it has to be a really, really small number. We only know that we have been blessed to work with Jim for three decades and we look forward to rounding out our careers together!

Please join us in celebrating Jim’s big day…a world of thanks for all of our work together!

31 Mar

Auto Show 2015 | a project case study

Overview

All of our clients struggle with the same challenges; they have limited internal design and engineering resources, too many projects and not enough time to complete them. They are also looking for fresh insights to develop new products that build an emotional connection with the end user. This situation is prevalent across all markets and companies.

The annual North American International Auto Show (NAIAS) is held in January in Detroit. Many of our clients begin scrambling in early fall for resources to meet tight timelines and technical challenges to prepare properties and prototypes for the show.

This brief case study follows our work with a key client from September 2014 through the installation of show properties at NAIAS in January 2015.

How we started…

Read More

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